Upside was founded on a simple premise: to elevate the quality of life for older adults and help create an all-inclusive housing experience – because joining Upside isn’t just a community, it’s an elevated lifestyle. We truly believe that you should be able to live independently where you want while still getting the support that you need and deserve.
Upside offers a one-of-a-kind senior living experience that is tailored to your needs. Our solution is entirely customizable, allowing you to choose where you live, select the services that are most beneficial to you, while avoiding fees for those you don’t need. By providing resources to help you maintain your independence, Upside empowers you to choose your preferred lifestyle and living arrangements as you age.
Upside is not traditional senior living or home care, and that’s what makes it so unique. Simply put, Upside is an extra layer of assistance, whenever and however you need it. You won’t find our services on one single campus. We don’t offer age-restricted housing options. There is no rigid schedule of activities like bingo or crafts. Instead, we help connect you with events and groups you are genuinely interested in within your apartment or local community. It is our mission to provide you with the services, activities, and support that you need – without limitations.
Upside Independent Living is about customizing amenities and services that cater to your lifestyle, rather than the traditional senior living options that leave you stuck in a repetitive routine. When you choose membership with Upside, you have the freedom to choose additional services that best suit you. We don’t want you to pay for the things that you don’t want or need. You’ll never be stuck paying for anything that you don’t use, and you’ll always have the option to add or remove the services that you want.Learn How It Works
Upside is a solution for aging adults looking for flexibility; a lifestyle with no restrictions. Since , you’re welcome to have overnight guests of any age, which can be a restriction of Senior Living Facilities. Sleepovers at Grandma’s never have to stop! Additionally, our services, like grocery delivery and cleaning services, give you time to do the things you love and adapt to your schedule. Planning a month-long trip? No worries! We will pause all services until you return. Want a change of scenery? Coordinate a move with your Upside Manager to one of our other premium apartments.
Upside Members understand the challenges of living solely with fellow seniors, as witnessing their peers’ physical and cognitive decline can accelerate their own aging process. Members recognize the value of intergenerational connections for their well-being, particularly as they age and enjoy living and interacting with people of all ages.
Upside offers aging adults a flexible lifestyle free of restrictions. Unlike Senior Living Facilities, our members are allowed to have overnight guests of any age, allowing for uninterrupted sleepovers with grandchildren. Our convenient services like as grocery delivery, cleaning services are designed to adapt to our members’ schedules and provide them with ample time to pursue their passions. Whether you’re planning an extended vacation or simply need a change of scenery, our Upside Managers can assist you in relocating to one of our other premium apartments, and all services can be paused until your return.
At a traditional retirement facility you might have to start paying for services long before you actually need them. There’s no way to know if you will ever actually need these services, yet you may not be able to opt-out of them. At Upside, you only pay for the services you use. You can even use a specific service for one month and cancel the next.
Some retirement facilities have rules you might find restrictive, yet are a mandatory part of living in the community. Curfews, decoration restrictions, and other rules might make you feel as though you have less freedom than you would prefer in your golden years. At Upside you only have to follow the rules of the apartment you choose. No curfews, no visitor restrictions, no age limits.
Founder & CEO
Jake is the Founder and CEO of Upside, whose mission is to enhance the quality of life of older adults everywhere. Upside is the first and only fully managed living option for older adults, providing a flexible and exciting alternative to traditional senior living.
Jake previously co-founded Papa – a company which pairs older adults and families with “Papa Pals” for companionship and assistance with everyday tasks – based on experience with his own grandfather (who he called papa).
Upside’s mission is deeply personal for Jake. After moving his own ‘papa’ to senior living, he realized that there was an opportunity to create a better experience – this time for his grandmother, Margarita.
Founder & COO
Peter is the Founder and COO of Upside, whose mission is to enhance the quality of life of older adults everywhere. Upside is the first and only fully managed living option for older adults, providing a flexible and exciting alternative to traditional senior living.
“Our goal is to help people age in the right place, and that journey begins with offering residents the safest, most secure environments possible so they can be free to live their best lives. Home is an “upstream” factor of overall health — the core of everything we do at Upside. If you can’t get that right, then the other things you do to positively impact your wellness and longevity don’t have as strong of an effect.”
Peter is passionate about Upside’s mission, having dealt with so many of these challenges with his own grandparents.