A Simple Premise:

Upside was founded to elevate the quality of life for older adults by offering a streamlined, all-inclusive apartment experience.

A network of premium, age-diverse apartments

What does home look like for you? Is it a resort-like setting with concierge services, access to amenities like shopping and the arts, greenspace and recreation, and a like-minded community of neighbors? We know everyone has a different idea of how to maximize the golden (or encore) years. But there are features that allow you to thrive and live life as you wish—without getting tied into services, meals, events or extras you don’t really need or want.

What makes us different from traditional senior living?

While many senior living facilities boast “customized” living for their residents, they are often limited to what is available on the campus or what the management agrees to provide, leaving many dissatisfied.

We are here to help you find your next residence and make that place home, all while providing you with unlimited access to the things that are the most meaningful in your life.

So how is Upside different?

It’s simple. We celebrate retirement in a way that gets you excited about the possibilities of each day. First, we help you select a beautiful apartment from our hand-picked network of over 200 properties. Then your Home Manager will work with you one-on-one to simplify your life while still making the most of it. From concert tickets to transportation to and from family dinner nights, you set your schedule, and our Home Manager help make it happen. The result is a fully tailored lifestyle that promotes independence and joy while ensuring you have a safety net of support should you need it.

Learn How It Works

Intergenerational Communities

At a traditional retirement facility it can be difficult to watch everyone around you age rapidly and experience both physical and cognitive decline. You may find you feel yourself aging faster when you’re surrounded by other people who are aging too. That’s why Upside members live in mixed age apartments. Intergenerational relationships are a critical ingredient in well-being, particularly as we age. Today, an accumulating body of research on purpose, generativity, relationships, and face-to-face contact suggests that engagement with others that flows down the generational chain may well make you healthier, happier, and live longer.


Upside is a solution for aging adults looking for flexibility; a lifestyle with no restrictions. While our homes are for 55+ residents, you’re welcome to have overnight guests of any age, which can be a restriction of Senior Living Facilities. Sleepovers at Grandma’s never have to stop! Additionally, our services, like grocery delivery and cleaning services, give you time to do the things you love and adapt to your schedule. Planning a month-long trip? No worries! We will pause all services until you return. Want a change of scenery? Coordinate a move with your Home Manager to one of our other premium apartments.

Privacy and Autonomy

Depending on what type of retirement community you select, you may be giving up a great deal of your privacy. While many seniors enjoy the socialization that takes place in independent living facilities, there are also times when they just want to be alone and it can be hard to maintain privacy when you’re always surrounded by people. Likewise, other traditional senior living amenities like social programming, pre-decided dining times and menus, and quiet hours, among others, don’t allow for you to create a schedule that works best for you.

Only Pay for the Services You Use

At a traditional retirement facility you might have to start paying for services long before you actually need them. There’s no way to know if you will ever actually need these services, yet you may not be able to opt-out of them. At Upside, you only pay for the services you use. You can even use a specific service for one month and cancel the next.

Limited Rules and Restrictions

Some retirement facilities have rules you might find restrictive, yet are a mandatory part of living in the community. Curfews, decoration restrictions, and other rules might make you feel as though you have less freedom than you would prefer in your golden years. At Upside you only have to follow the rules of the apartment you choose. No curfews, no visitor restrictions, no age limits.

Our Founders


Jake Rothstein

Founder & CEO

Jake is the Founder and CEO of Upside, whose mission is to enhance the quality of life of older adults everywhere. Upside is the first and only fully managed living option for older adults, providing a flexible and exciting alternative to traditional senior living.

Jake previously co-founded Papa – a company which pairs older adults and families with “Papa Pals” for companionship and assistance with everyday tasks – based on experience with his own grandfather (who he called papa).

Upside’s mission is deeply personal for Jake. After moving his own ‘papa’ to senior living, he realized that there was an opportunity to create a better experience – this time for his grandmother, Margarita.

Connect with Jake


Peter Badgley

Founder & COO

Peter is the Founder and COO of Upside, whose mission is to enhance the quality of life of older adults everywhere. Upside is the first and only fully managed living option for older adults, providing a flexible and exciting alternative to traditional senior living.

“Our goal is to help people age in the right place, and that journey begins with offering residents the safest, most secure environments possible so they can be free to live their best lives. Home is an “upstream” factor of overall health — the core of everything we do at Upside. If you can’t get that right, then the other things you do to positively impact your wellness and longevity don’t have as strong of an effect.”

Peter is passionate about Upside’s mission, having dealt with so many of these challenges with his own grandparents.

Connect with Peter


6365 NW 6TH Way, Suite 200

Fort Lauderdale, FL 33309