January 19, 2021
With inventory in South Florida, Upside plans to expand its presence across the state by summer 2021.
FORT LAUDERDALE, FL — In less than a year, Upside has created a brand new category of senior living without laying a single brick. As the only fully managed living option for older adults, the company has established itself within South Florida’s “Silver Valley” since its launch in early 2020 — timed with the start of a pandemic that has plagued senior living facilities. Offering a new solution within the industry, Upside plans to expand to Tampa, Orlando, and Jacksonville by summer 2021.
“There is a lack of sustainable and viable options for seniors who are recent empty-nesters and do not yet require full-time care. This is where we come in, offering a community of like-minded people who live in close proximity,” said Jake Rothstein, Co-Founder and CEO of Upside. “We secure apartments that are geographically clustered around popular city hubs; in turn, creating a distributed senior living community in disguise. Ninety percent of seniors want to age in place and we’re now offering them the opportunity to do so.”
An entirely new approach to senior living, the South Florida-based company utilizes vibrant, amenity-rich apartment communities and offers turnkey modern units for individualized aging — as opposed to a communal senior living facility. Upside members gain access to a variety of resources including one-bill simplicity for water, electric, cable, and internet; regular housekeeping; dedicated concierge team; optional companion visits; fresh chef-prepared meals; grocery delivery; laundry and dry cleaning; transportation; virtual and in-person learning; fitness programming; and more.
Deconstructing senior living, Upside offers individual or social units for up to 70 percent less than the cost of traditional independent senior living. Residents are provided with an end-to-end experience that enables them to “age in proximity” — providing resources that would not be available in a traditional apartment building while serving as an alternative to senior living facilities for those who are hesitant of the challenges those communities often face.
Upside homes are now available in Miami-Dade, Broward, and Palm Beach counties. Interested senior citizens and their families can reserve a home in their desired location at www.joinupside.com.
Upside is a nationally scalable housing stability platform purpose-built for healthcare. The company partners with health plans and employers to proactively identify and stabilize members and employees experiencing housing instability — connecting them to safe, supportive housing while reducing avoidable emergency care utilization and improving health outcomes. Upside’s model combines dedicated Care Guides — licensed social workers and housing specialists — with AI-supported housing orchestration to deliver measurable results at scale. The platform serves Medicaid, Medicare Advantage, D-SNP, commercial, and employer-sponsored populations across the full housing continuum, from crisis intervention to long-term tenancy support. Founded in 2020 and headquartered in Fort Lauderdale, FL, Upside is redefining how healthcare organizations address housing as a foundation of care. For more information, visit www.joinupside.com.
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Upside Corporate Headquarters
200 E Las Olas Blvd 14th Floor
Fort Lauderdale, FL 33301
