For Medicare Advantage plans

The Gray Wave is here. Housing is the pressure valve.

For an older member, one bad move or one unsafe apartment can undo years of care. We reach them before the next hospital stay — and protect your Star Ratings while we do it.

Senior couple embracing at home

The fastest-growing group in crisis.

Older adults are the fastest-growing group experiencing housing instability. Fixed incomes colliding with rising rents force impossible choices between medication, food, and shelter.

increase in senior homelessness expected within five years
NBC / Housing Matters
The spiral to crisis care

Housing instability isn't one event. It's a compounding risk.

1

Instability event

A rent increase, a property sale, or a safety issue threatens current living arrangements.

2

Care degradation

Stress rises, chronic conditions go unmanaged, preventive care is abandoned.

3

Acute utilization

Unnecessary ER visits, prolonged hospitalizations, readmissions.

Proactive outbound

We don't wait for a crisis.

Medicare members don't always self-identify or get referred in time. So we work with your data to find rising-risk members and reach them before their health deteriorates.

Loss of spousal support Mobility decline Utility shut-off notices Frequent ER utilization Property condemnation Post-acute discharge
Older couple getting help reviewing their benefits paperwork
What partners say
“Upside's proactive approach shifted our strategy from reactive crisis management to true preventive care for our most vulnerable members.

— VP of Population Health, regional MA plan

Questions, answered

Star Ratings, D-SNP, and utilization.

How does this impact Star Ratings?

Housing instability is an SDOH and member-satisfaction lever. The program strengthens your plan bid and your measures.

Can you coordinate with Dual-Eligible (D-SNP) populations?

Yes. We already run Medicaid programs; dual members are a natural overlap, and Medicare benefits interact with Medicaid housing services for LTSS transitions.

What's the effect on acute utilization?

Rising-risk members become high-utilizers if no one intervenes. Outbound gets ahead of the inpatient stay.

Let's solve housing for the members who need it most — together.

Discuss partnership