Upside Offers New Solution to Senior Living Without Laying a Single Brick
With inventory in South Florida, Upside plans to expand its presence across the state by summer 2021.
FORT LAUDERDALE, FL — In less than a year, Upside has created a brand new category of senior living without laying a single brick. As the only fully managed living option for older adults, the company has established itself within South Florida’s “Silver Valley” since its launch in early 2020 — timed with the start of a pandemic that has plagued senior living facilities. Offering a new solution within the industry, Upside plans to expand to Tampa, Orlando, and Jacksonville by summer 2021.
“There is a lack of sustainable and viable options for seniors who are recent empty-nesters and do not yet require full-time care. This is where we come in, offering a community of like-minded people who live in close proximity,” said Jake Rothstein, Co-Founder and CEO of Upside. “We secure apartments that are geographically clustered around popular city hubs; in turn, creating a distributed senior living community in disguise. Ninety percent of seniors want to age in place and we’re now offering them the opportunity to do so.”
An entirely new approach to senior living, the South Florida-based company utilizes vibrant, amenity-rich apartment communities and offers turnkey modern units for individualized aging — as opposed to a communal senior living facility. Upside members gain access to a variety of resources including one-bill simplicity for water, electric, cable, and internet; regular housekeeping; dedicated concierge team; optional companion visits; fresh chef-prepared meals; grocery delivery; laundry and dry cleaning; transportation; virtual and in-person learning; fitness programming; and more.
Deconstructing senior living, Upside offers individual or social units for up to 70 percent less than the cost of traditional independent senior living. Residents are provided with an end-to-end experience that enables them to “age in proximity” — providing resources that would not be available in a traditional apartment building while serving as an alternative to senior living facilities for those who are hesitant of the challenges those communities often face.
Upside homes are now available in Miami-Dade, Broward, and Palm Beach counties. Interested senior citizens and their families can reserve a home in their desired location at www.joinupside.com.
About Upside
Getting housed takes knowledge, time, and money. Most people are short at least two. Upside is a housing stability platform that brings all three — partnering with health plans and employers to find members and employees facing housing instability and work the problem to completion. Dedicated Care Guides, housing specialists trained in behavioral health engagement, own each case from first call to signed lease, supported by AI-assisted housing orchestration built to make them faster, not replace them. Upside serves Medicaid, Medicare Advantage, D-SNP, commercial, and employer-sponsored populations across the full housing continuum, from crisis to long-term tenancy support. Founded in 2020 and headquartered in Fort Lauderdale, Florida.