May 1, 2020
Upside is reinventing senior living by offering the first and only fully turnkey co-living option for independent senior citizens.
FORT LAUDERDALE, FL — Upside has officially launched in the United States. The fully managed, shared living concept for senior citizens is an entirely new approach to senior living. The company utilizes modern apartments in vibrant, safe, amenity-rich apartment communities and provides a turnkey and frictionless living experience for those who desire simplified living later in life. Currently, there are 11,000 people a day turning 65 in the US, and loneliness among seniors is an epidemic that’s putting a tremendous burden on the healthcare system and families alike. According to the Harvard Business Review, loneliness is as damaging to a person’s health as smoking 15 cigarettes a day. Upside recently launched with nearly 100 units available in Broward, Miami-Dade, and Palm Beach counties, with the goal of scaling nationally by Q4 2020.
“In dealing with my own family members, I saw first-hand how vast this problem of social isolation was and thought that there had to be a better way,” said Jake Rothstein, Co-Founder and CEO of Upside. “Seniors today, from the time their kids move out until the time they require full-time care, simply lack sustainable and viable options. We knew we needed to create affordable and enjoyable living arrangements for the senior citizen population — from there we started looking at the statistics and realized just how massive the need for a creative solution was, now more than ever. And as we deal with the effects of the current global crisis, health, safety and affordability are top of mind for people. We offer all three. We like to call it co-living for grown ups.”
Upside apartments are standardized across markets and meet a strict set of criteria to maximize safety, comfort, mobility, and design. All Upside homes are technology-enabled and include all maintenance, housekeeping, basic cable/internet, common area furnishings, companionship visits, single-bill simplicity, and a dedicated Upside Manager. Leases are individualized by bedroom for affordability and peace of mind.
Upside managers offer residents a single point of contact and handle everything from coordination of basic repairs to rides for personal errands. Additionally, they arrange and organize dozens of other senior-focused activities and services and strive to keep residents active. Because Upside homes are shared, each location is able to provide the incredible benefits and amenities of facility life for up to 70% less than the cost of traditional independent senior living.
Upside homes are now available in all South Florida counties. Interested senior citizens and their families can reserve an Upside home in their desired location at www.joinupside.com.
Upside is a nationally scalable housing stability platform purpose-built for healthcare. The company partners with health plans and employers to proactively identify and stabilize members and employees experiencing housing instability — connecting them to safe, supportive housing while reducing avoidable emergency care utilization and improving health outcomes. Upside’s model combines dedicated Care Guides — licensed social workers and housing specialists — with AI-supported housing orchestration to deliver measurable results at scale. The platform serves Medicaid, Medicare Advantage, D-SNP, commercial, and employer-sponsored populations across the full housing continuum, from crisis intervention to long-term tenancy support. Founded in 2020 and headquartered in Fort Lauderdale, FL, Upside is redefining how healthcare organizations address housing as a foundation of care. For more information, visit www.joinupside.com.
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Upside Corporate Headquarters
200 E Las Olas Blvd 14th Floor
Fort Lauderdale, FL 33301
